"The following, an excerpt from R.W. Emerson’s Book of Essays, has served as a guide to my operating principles." ~Jeff Charlotte

A Quote from R.W. Emerson

"I do not choose to be a common man. It is my right to be uncommon. I seek opportunity to develop whatever talents God gave me—not security. I do not wish to be a kept citizen, humbled and dulled by having the state look after me. I want to take the calculated risk; to dream and to build, to fail and to succeed. I refuse to barter incentive for a dole. I prefer the challenge of life to the guaranteed existence; the thrill of fulfillment to the stale calm of utopia. I will not trade freedom for beneficence, nor my dignity for a handout. I will never cower before any earthly master nor bend to any threat. It is my heritage to stand erect, proud and unafraid; to think and act myself, enjoy the benefit of my creations and to face the world boldly and say, ‘This, with God’s help. I have done.’ All this is what it means to be an Entrepreneur."

~Ralph Waldo Emerson (1803–1882)